I have not read any of Secret Invasion. I only buy comics that are collected as graphic novels or trade paper backs. That means I will have to wait until next year to read Secret Invation. I am impressed with Marvel's Embrace Change Campaign. It looks Marvel Comics is finding good ways to use the web to market their comics. Not only do they have a website with a cool video, they also have a twitter account.
I like the video, but I am a little sad it is only a voice over. It is cool that other people make there own videos about Secret Invasion. I would like to see the humans speak telling us that they embraced change. If I had time and friends who read comics I might make a video about how we have embraced change. I just do not have that kind of time or skills.
You should watch the video for the O-Phone. I do not think this video is funny because it is making fun of Microsoft. It is funny because it is making fun of marketing. It is making fun of the way people try to promote products. It makes fun of how people take bad designs and try to tell you the design it good. That is why this video is worth watching.
I already have an iPod, but I think this is a good marketing idea. For a long time I have noticed with cross over between VW drivers and Mac owners. It would only be really cool if I could get the New Beetle in white plastic like my iBook. I am not sure, but I think I could buy a cheaper car and buy a bigger iPod.